Consumer Behavior

Starbucks New Logo

Starbucks CEO and Founder Howard Schultz has announced a new logo for Starbucks. In this video, he explains the evolution of the siren, and how it was time to “take her out of the circle.” So far, the comments have been reported to be overall negative. Do you find it interesting that the company name [...]

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The New AIDA Part I: Transformative Value

AIDA (Attention, Interest, Desire, and Action) is a self-explanatory sequential marketing process,  and as valid today as it was in 1898  when first coined by E. St. Elmo Lewis who created the AIDA marketing funnel model for the life insurance sales industry. The objective in selling any product from a pack of chewing gum to [...]

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The Missing Ingredient in McDonald’s Big Mac

How smart were THESE MBAs? The customer experience doesn’t end when your customer leaves your store. Or the drive thru..

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The #1 Restaurant Choice for Baby Boomers Is….

Restaurants and Institutions has published a study on quick service/casual dining restaurants, comparing the dining habits of the baby boomers to the younger Gen Y’ers. Make A Guess…

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Retailer Reports 30% Credit Card Declines and Bad Checks

Some of our merchants are membership-based and funds are either withdrawn from checking or a credit card automatically.
This afternoon I received a call from one of my best tenants, requesting a split rent payment schedule in January; the reason for his request is pretty clear with the headline above. Thinking there was a processing error, more

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