Retail Business Coaching

If your franchisor doesn’t have a good income and expense model, or if you’re on your own and you need to estimate the most rent your can pay, here’s a quick calculation for you. From Ask The Strip Mall Insider…

How smart were THESE MBAs? The customer experience doesn’t end when your customer leaves your store. Or the drive thru..

Commercial leases usually provide for rent increases, often in the form of a cost of living increase per the Consumer Price Index. Attorney David Durrett, through case study examples and citations, presents a compelling case against the CPU clause and suggest that pre-determined rent increases can save the landlord money and provide predictable base rent charges to the strip mall tenant.

While blogging is still in its infancy for most traditional businesses, there are certain sectors that can benefit greatly from maintaining a blog or interactive web presence. These sectors include professionals, consultants, and yes…..strip mall retailers. Micromarketing is coming on strong, Find Out Why

Behavioral Patterns of Winning Tenants and Great Landlords
Part Two of a Multi-Part Series

In our first article in the series, “4 Rules for Strip Mall Tenants Before Lease Signing,” we gave some guidelines for prospective strip mall tenants. This article discusses questions a landlord must ask that tenant before a commitment (lease) is executed in […]

Behavioral Patterns of Winning Tenants and Great Landlords
Part One of a Multi Part Series

The actions suggested in this article are a result of back testing failed strip mall retailers and the reasons for their failure. Prospective tenants should use this as a basic but mandatory checklist prior to signing a lease.

Consumers have a predisposition for a shopping pattern for each product considered for purchase, according to Nielsen. The general categories are “grab-’n’-go,” “open to influence by buzz,””seeking new tastes and new formats,” and “price-sensitive.” Retailers must know which products are characterized by each mode, and should merchandise accordingly. The following chart lists examples […]

11-15-07 This evening I was in a local Starbucks which is not a leader in the region. I asked them how their sales trends had been over the last couple of months.
“Slightly down, until we went “red,” smiled the young lady behind the counter, “and since that day we’re up $5,000 a week!”

To get shoppers to visit your store or buy your products more often, your messages need to be more relevant to that customer.Where to start? Well, to begin with, shoppers are more time-starved than money starved. If you can help them save time, they’ll return the favor by spending more with you.