Retailing Tips

The New AIDA Part I: Transformative Value

AIDA (Attention, Interest, Desire, and Action) is a self-explanatory sequential marketing process,  and as valid today as it was in 1898  when first coined by E. St. Elmo Lewis who created the AIDA marketing funnel model for the life insurance sales industry. The objective in selling any product from a pack of chewing gum to […]

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How to be #1 in your city

You can be the number one retailer in your category in your city, and it won’t cost you a penny. Enter a “best of” or “A-List” contest, sponsored by local media. Here’s how to do it and become #1.

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Anchored Center vs. Strip Mall

Which is better? Here are some key factors to consider, and the conclusion may surprise you.

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Can My Landlord Kick Me Out for a Better Deal?

Wal-Mart wants to make a deal with your landlord and he wants you GONE so he can sell the property and make some big money. What are your landlord’s rights? How about yours?

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Strip Mall Maintenance Costs

How much does it cost to operate a strip mall each year? Let’s look at some of the determining factors, and how they each affect the expense budget.

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How To Calculate Rent For a Freestanding Fast Food Drive-Thru

Higher Sales Volume and Costs Justify Higher Rent for a Freestanding Drive-Thru As Opposed to a Strip Center Endcap or Inline Shop Space–But How Much Higher? From Lyle in Illinois Q :We are looking to open our first fast food franchise location. We have found a location which is an ex-fast food location with existing […]

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