SHOP TALK: Shake Up Your Colors!
By LC on Nov 15, 2007 in Retail Business Coaching
11-15-07 This evening I was in a local Starbucks which is not a leader in the region. I asked them how their sales trends had been over the last couple of months.
“Slightly down, until we went “red,” smiled the young lady behind the counter, “and since that day we’re up $5,000 a week!”
Five thousand a week, in a store that probably does $65,000 a month. That’s HUGE !! All they did is change to a Christmas seasonal 
motive, and without looking like a politically correct bank lobby.
Proctor and Gamble coined the term “new and improved” in the 50s with Tide, and it still works today. Customers like a change. It brings them in and highlights merchandise they may not have previously noticed.
Looks like its time to change it out and shake ‘em up, retailers
