Nielsen’s Four Modes of Shopping
By LC on Dec 1, 2007 in Consumer Behavior, Retail Business Coaching
Consumers have a predisposition for a shopping pattern for each product considered for purchase, according to Nielsen. The general categories are “grab-’n'-go,” “open to influence by buzz,”"seeking new tastes and new formats,” and “price-sensitive.” Retailers must know which products are characterized by each mode, and should merchandise accordingly. The following chart lists examples of products by mode. From Retail Wire, read on…
