While blogging is still in its infancy for most traditional businesses, there are certain sectors that can benefit greatly from maintaining a blog or interactive web presence. These sectors include professionals, consultants, and yes…..strip mall retailers. Micromarketing is coming on strong, Find Out Why
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Consumers have a predisposition for a shopping pattern for each product considered for purchase, according to Nielsen. The general categories are “grab-’n’-go,” “open to influence by buzz,””seeking new tastes and new formats,” and “price-sensitive.” Retailers must know which products are characterized by each mode, and should merchandise accordingly. The following chart lists examples of products [...]
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