Consumers have a predisposition for a shopping pattern for each product considered for purchase, according to Nielsen. The general categories are “grab-’n’-go,” “open to influence by buzz,””seeking new tastes and new formats,” and “price-sensitive.” Retailers must know which products are characterized by each mode, and should merchandise accordingly. The following chart lists examples of products [...]
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11-15-07 This evening I was in a local Starbucks which is not a leader in the region. I asked them how their sales trends had been over the last couple of months. “Slightly down, until we went “red,” smiled the young lady behind the counter, “and since that day we’re up $5,000 a week!”
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